Gord Collins
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The International Travel Opportunity Is Getting Bigger — and More Interesting
Specialized Focus Opens Your Agency to Wonderful, Profitable Opportunity International travel is entering an unusually interesting period for US travel agencies., The story is bigger than the post-pandemic recovery. Travelers are moving again in enormous numbers, airlines are opening new routes, established destinations remain powerful, and a wider range of places is becoming practical for…
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Calgary Travel Marketing
International Travel Sales Are the Right Target Calgary is unique and it’s becoming an increasingly interesting market for outbound travel. Stats show Calgarians want to experience the world. The metro area has grown beyond 1.8 million people, creating a substantial market for discretionary travel, while Calgary International Airport is giving travelers more direct access to…
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Toronto Travel Marketing Services
Greater Access to Travelers, Opportunities and Growth Across the GTA Marketing for Toronto travel agencies begins with a practical challenge: getting your agency in front of more of the right travelers and giving them a compelling reason to respond. If you’re considering hiring a travel marketing company, you may be asking three basic questions: Those…
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Your Business Knows More Than You Think
How You Can Tap Into the Full Value of What You’ve Built Most small business owners build their companies by learning to read situations well. They get to know their customers, stay aware of the market, develop instincts about which opportunities are worth pursuing, recognize when something is starting to go wrong, and learn where…
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Clarity Bridge Travel Buyer Journey and Lead Conversion Report
What’s Happening Between Travelers and Your Booking Process? A travel agency can know how many inquiries it received and how many trips it booked—and still have very little visibility into what happened between those two points. Consider the gap between each phase of the travel buyers journey from first awareness online to the full price…
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Where Is Your Travel Agency Losing Leads, Clients and Revenue?
A travel agency can appear busy while quietly losing valuable revenue. New inquiries arrive. Advisors prepare recommendations and quotations. Website visitors read destination pages. Previous clients open emails and think about travelling again. Marketing campaigns continue to generate clicks. Yet some inquiries receive a slower response than they should. Some travelers are matched with the…
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Why I Really Like ChatGPT. And You Should Too
There’s a lot of chatter about AI tools and the impact they’re having on work performance. For SMB owners and entrepreneurs, the matter is worthy of conversation because AI is definitely empowering. The advantage it gives us individually is awesome, but the advantage it offers to small business owners is outstanding. The distinction to be…
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Create New Travel Leads with Better Lead Magnets
Travel Leads not Easy to Capture Heading into 2027, travel business managers are seeing their reach, visibility and lead generation performance slide despite higher consumer travel demand today. Competition from OTAs and suppliers, traveler selectiveness, and decreased organic exposure via search and social media are reducing leads. And beyond achieving reach and visibility online, is…
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Which Travel Destination Must Your Agency Own?
I’d like to ask you: Which high-value destination should you build your reputation upon for great advisory expertise and great travel experiences? And could this place be the pillar destination for your lead generation strategy? These essential business questions get you focused on selecting the best cities or destinations and curated trips, either on demand…